Sunpura is a gambling website that focuses on the European market. Differentiating itself from other gambling establishments, the brand adopted a Miami of the 1980s aesthetic. Each landing page features a different action-packed scene that helps define the protagonist, an intrepid but casual hero. The project included designing the logo, the main character, the action scenes, the props, and all the environments, as well as planning the visual story for each communication touchpoint to make it look like a game and appeal to the target audience.